G-Form was a Providence-based startup making protective gear for athletes. Early in my career I created their poster series and designed packaging for four product lines.
G-Form came to me needing posters to promote new protective insoles and grip products, along with packaging for four product lines. This was one of my first client engagements — no brief, no existing brand system, just a product and a vision.
The work required translating a physical product into compelling print design. The poster series used bold typography and product photography to communicate impact protection. The packaging needed to work on shelf — clear, confident, and consistent across the line.
A series of promotional posters created for magazine placement and in-store display — built around impact, protection, and G-Form's aggressive brand voice.
Package design for G-Form's protective insoles and grip products — designed to work on shelf, communicate product benefits clearly, and hold together as a family.
